Brand definition

Who we are

The concept of myPOS was born from the vision that all merchants, regardless of their business type and size, deserve to take advantage of payments acceptance technology.

Following that vison, myPOS was designed as a cross-border payment solution, which enables merchants to accept different payment means while minimizing their running costs.

Since its launch in 2014, myPOS has been enjoying increasing popularity and steady growth of its customer numbers and transaction volumes in every country of operation.

Small and medium-scale businesses across Europe have become familiar with our name and we have ever since aimed to meet their expectations by constantly developing the product proposition and benefits of myPOS.

The myPOS package is an innovative, ready for use, omni-channel payment solution that provides merchants with flexibility and freedom to accept various payment methods and manage their cash flow.

Our name

myPOS® is a registered trademark in the European Union, UK and Switzerland and, as such, it is not to be used in any digital or printed communication, without the consent of the brand managers.

The correct way of writing our name is by using lowercase “my“ and uppercase “POS“ as shown here.

lowercase my

uppercase POS

myPOS

MyPos

mypos

MyPOS

Mypos

Brand values

Dynamic

we are agile, learn quickly and adapt to the ever-changing business world

Inclusive

we welcome and value the diversity of people and businesses

Innovative

we think forward and invent new ways of doing things

Scalable

we design our products and services with growth in mind

Collaborative

we succeed by working closely with clients, partners and each other

Brand mission

myPOS is dedicated to becoming Europe’s first choice payments solution to merchants of all sizes, eliminating the need of opening and maintaining a bank account. It is not simply a POS terminal with acquiring service, it is myPOS - a full-featured payment platform with an e-money account!

Small and medium-scale businesses across Europe have become familiar with our name and we have ever since aimed to meet their expectations by constantly developing the product proposition and benefits of myPOS.

The brand mission is to empower merchants’ business growth by delivering a comprehensive portfolio of affordable payment options and constantly growing set of value-added services, based on cutting-edge technology, for a seamless experience.

Personality

Our brand personality stems from our brand values (Dynamic, Innovative, Collaborative, Inclusive & Scalable) and defines who we are, how we do things, how we treat each other and our customers.

As a partner, you represent myPOS when interacting with potential clients. That’s why it is essential that what you communicate and produce is consistent with how the myPOS brand is positioned.

We expect all authorised partners to bear our values and brand image in mind at all times.

Merchants are in the centre of what we do and should always be treated respectfully, so be mindful of their needs and concerns.

Progressive

Professional

Trustworthy

Accessible

With a global appeal

Tone of voice

Our brand voice defines how we sound and how we are perceived. It’s the basis of our branded communications.

Passionate and knowledgeable

Inclusive of the customer perspective

Approachable - it sounds like a person, not a machine or a press release

Active - uses active verbs to get customers to the point or actions quickly

Tech-savvy, but avoids jargon and overly technical language

Tone of voice example

An example explaining the Instant settlement in simpler terms.

All myPOS clients get instant payouts of the funds accepted from card payments on the myPOS platform.

Design elements