Design elements

Our logo

The most recognisable myPOS brand element.

The logo must be used only in accordance with the rules, shared in these brand guidelines and should not be altered in any way.

Always use the downloadable assets that myPOS provides and do not try to recreate the logo.

The colour logo illustrated here should be used only on а white background or on backgrounds that are light shades of grey.

Download our logo

Minimum size

on screen: 30 px height
print: 8 mm height

Accepted logo variations

Apart from the colour logo, we have two all-white and all-black logo variations.

The white myPOS logo must be used on backgrounds dark enough to provide sufficient contrast and legibility.

The black myPOS logo must be used on light backgrounds and should provide enough contrast to be legible.

These variations should also be used when colour is not available.

Download our logo variations

Let the logo breathe

Provide enough white space around the logo.

The minimum clear space that must surround the logo is equivalent to the width of its letter ”m”.

myPOS Logo with spacing

Logo don’ts

Please adhere to the following rules when using the myPOS logo:

  • Don’t apply any shadows.
  • Don’t use the colour logo on dark backgrounds.
  • Don’t distort the shape of the logo.
  • Don’t use the logo as a pattern.
  • Don’t use an all blue logo.
  • Don’t alter the colours of the logo.
  • Don’t tilt the logo.
  • Don’t invert the black elements of the coloured logo.
  • Don’t use the logo on busy backgrounds.
  • Don’t put any elements inside of the logo.
  • Don’t remove any elements of the logo.
  • Provide sufficient white space as per our white space requirements.

Don’t apply any shadows.

Don’t use the colour logo on dark backgrounds.

Don’t distort the shape of the logo.

Don’t use the logo as a pattern.

Don’t use an all blue logo.

Don’t alter the colours of the logo.

Don’t tilt the logo.

Don’t invert the black elements of the coloured logo.

Don’t use the logo on busy backgrounds.

Don’t put any elements inside of the logo.

Don’t remove any elements of the logo.

Provide sufficient white space as per our white space requirements.

Partnership lockup

The logo lockup is a combination of several elements that are locked together, so consistency is maintained in all media. This lockup should be used when we display our partnerships and must obey the following principles:

The lockup should not be taken apart or altered in any way.

Our logo should be placed on the left of the partner logo.

Separate the logos with a line divider as shown.

The colour of the divider should be corresponding with the myPOS logo-myPOS Black when using the colour or the black version of the logo and white, when using the white logo.

The partner logo should be equal in size and should not overpower the myPOS logo.

The minimum size of the myPOS logo in the lockup is 30px height on the screen in digital media and 8 mm height in print media.

Download the partership lockup template
myPOS Logo lockup

partnership lockup variations

myPOS Logo with partner logo on white background
myPOS Logo with partner logo on black background
myPOS Logo with partner logo on blue background

Authorised reseller logo

“Аuthorised resellerˮ is to be used only after explicit confirmation from the myPOS Sales team. This use depends on the case and is bound by specific criteria that should be met by the partner.

It is preferred that you use only one myPOS authorised reseller logo on each surface of a communication where myPOS products are shown and the reseller identity is displayed.

Make sure the reseller brand is the focal point in all applications. The myPOS authorised reseller logo should be smaller than the reseller’s logo but with a size providing enough legibility.

The white space and minimum size requirements for the myPOS Authorised reseller logo should be abided.

The myPOS authorised reseller logo variations can be used when the background is not providing enough contrast or color is not available.

Do not alter the myPOS authorised reseller logo in any way.

Download the myPOS authorised reseller logo

Authorised reseller logo application examples

Use the examples provided here as a good reference on how the myPOS Authorised reseller logo should be applied accross different marketing mediums.

If you still have questions on the myPOS Authorised reseller logo usage, please contact us at [email protected]

car branding

Application example car

shirt branding

Application example shirt

storefront branding

Application example store

business cards

Application example business card

print ad

Application example poster

Brand colours

We use myPOS Black and myPOS Blue in our main brand palette.

The values shown here have been specifically optimised for on-screen and print media.

Use the colour specifications provided here. Do not use the automated colour conversion tools in your software.

  • myPOS Blue
  • C100 M45 Y0 K0
  • R0 G113 B243
  • HEX #0071F3
  • PMS 2195C
  • myPOS Black
  • C0 M0 Y0 K95
  • R24 G24 B24
  • HEX #181818
  • PMS Black 6C

Typeface

We use Inter as our brand typeface. Both for print and digital media.

This typeface has been specifically designed and optimised for on-screen use. It includes hundreds of variations of some glyphs and supports the full portfolio of languages we use, while the geometric forms it has are providing a modern look that complements our brand feel perfectly.

Download the Inter typeface

Inter

ABCDEFGHIJKLMNOPQRS
abcdefghijklmnopqrstuvwxyz
1234567890@#$%&*

ABCDEFGHIJKLMNOPQRS
abcdefghijklmnopqrstuvwxyz
1234567890@#$%&*

Brand definition
Brand governance